What's This Pile Of Cash Doing Here?

Wednesday, December 13, 2006

World Internet Summit 2006 - My Golden Lessons

It's time to get into the real deal of the World Internet Summit 2006. It was a truly great time to be able to meet these cool internet marketers from around the globe there but nothing beats taking back a piece of the inspiration and ideas from it.

Every participant who goes to this event actually is given a nice notebook. A ring bound type, in case you were wondering; here's the catch. It had blank pages!





You'd probably say "alright, so you're playing with my imagination, Vern" . As a matter of fact, I'm telling you the truth that this book was totally empty except for the initial programme outline in the first few pages and then some speakers name on the header of each Day. But that's it.

However, we're going not to talk about how 'fancy' the book is to me. Rather, I'm going to reveal to you that among most of the speakers the one which I literally had my fingers scribbling away on my book was Mr. Michael Cheney. If you do a google search or an alexa ranking check up on his name, I'm sure you'll find some pretty credible figures. Here's a quick credibiliy on him. He has about 59,000 subscribers in his list. Now, thats impressive.

Without the need to dwelve into the details I'm going to post directly an outline on what I learned. This is taken raw from my notes so forgive me, if it looks pretty amatuerish ;)

How To Grow Your Own Lucrative List

Building a list is like buliding a 10 piece jigsaw. You can't literally complete the big picture of one of the pieces of the jigsaw is missing. Here's just 2 quick keys to buildling your list.

Key #1 : Why is it important to build your own list?

You will make more money online if you have a list. Also, you can make more money online on Adsense if you have a list.

Reason #1 = You can make money on demand
Reason #2 = You are future proofing your success for the long term
Reason #3 = You can harness the power of your list to change the world

Key #2 : The money is in the ______

Wrong. I knew what you were going to say. It's 'list' right ? Not true. I thought so too and Micheal just blew my mind off the face of the World Internet Summit Convention hall by dispelling this myth.

In actual fact, the money is NOT in the list. The money is in what you do to the list. People will not buy anything from you unless they trust you. Trust is built gradually and not overnight. Think of doing this like building stepping stones between you and your prospect or customer.

At a closing note for this first summary, I quote Michael Cheney, my great teacher and guide for internet marketing....

"You need to constantly Educate, Enthuse and Encourage people on your list"

Stick around for more of my sharing and I'm sure you'll be encouraged to seek more updates on what I'm planning for you.

Vern How Ultimate Marketing Secrets!

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