Something You Should Know About Pay Per Click

I'm feeling a little pissy today so I've decided to not write my usual blog rant and just give you a small tip or two about Google Adwords and about PPC. Which actually means Pay Per Click. Recently, I know that some people have been trying to contact me about PPC and the many ways to make money from it.

You can still make money and lots of it. However, nothing comes into good manifestation if you don't do your due diligence in research and then making a move after that. The many downfalls are still the primary "throwing money down the toilet" with PPC. So, what's the typical user doing?

He/She's setting a budget of maybe $30 - $100 a day and put a bunch of keywords they "think" it's profitable and then sit and wait while tweaking their results.

LOL! what a bunch of crap.

Ok, let's get into the gist of this post. I'm going to show you a small hint or two about doing good PPC research and I'm going to get flamed for this but honestly, I don't really care and hey.. if this helps the guy in critic, then all glory be unto his business, right? no harm done.

Let's start.

By the way, I assume you're no naive newbie on this topic because I'm going to be quite direct about this. It's straight from the horses mouth and if you still don't understand, please either read up on Adwords or just plain write in my comments so I can answer it for you there.


Step 1: Go into Google and type "make money"




You'll see patterns there such as the "sponsored links". Now, please don't be confused because the 3 ads you see on the top of the 'organic' searches are really quite the same with the ones you see on the left. I don't know the ads might be different when you do this exercise at your end but the foundation is still the same.

Though you have you becareful because "make money" is a pretty competitive and generic term so I'll only use this for demonstration and educational purposes.

I underlined that headline because it's a little misleading and I didn't quite like it. No selling, Not m.l.m. how amateur! I mean this person that put up the ad is like a newbie or green guy from planet Mars or something. Now, I don't claim to be a guru about ad copy on Adwords but obviously this person thinks that his CTR (click through rate) is great because he's on the top 3 and getting clicks from that ad copy style.

Yes, people will click but imagine a guy that buys into the program and finds out that in order to make money online he needs to resell his program or ebook or whatever to another person and get a commission?

See where I'm getting at here.

We're all salesmen and selling on the internet. The way we do is through the legendary skill known as internet marketing. The stuff that everyone is drilling into your brain about what to do and what not nowadays. Filter the good and throw the bad away. Information overload is not good for you.


Step 2: See those ads on the left




These are not very different from the "sponsored links". The only thing is that they don't contain the phrase "make money" in their ad copy, this means that their ads are penalised in a way where they will have to pay more.

Actually, I like to be in position 4-7 or so. It's much more targetted unless Google loves you for some reason and "bumps" you to the "top sponsorship listing" for being relevant. A little more explaination on this next.

You should not even consider putting up an ad thats not proven itself yet.

what do I mean?

Ok, I could tell straight up that people who target these keywords and based on the way the ad is written I can judge immediately that they are newbie's. If you want to create a good ad. At least make your keyword appear ONCE in your ad copy in Adwords.

This way the users and Google will find it relevant in a certain sense.

Honestly, how would you feel if you wanted to find "flea collar for dogs" and then you saw ads showcasting "dogs for sale?". Weird right ? exactly. That's the same with the ads right here.

Also, you'd be best to monitor these ads for at least a week or two and I'm quite confident that you will most likely not see the same ads appear again.

Why?

It's because you know that they are just there to jack up the price of the bid in Adwords and replaced by other newbie's that "races" the top listing just to get clicks.

What a sad cycle indeed.


Step 3: Investigate the performing ad copy

I won't dive into too much into the details of such a post on ad copy but just to illustrate how you can dissect the website and watch if it's profitable is just by observing how "engaging" the website copy is.

Getting people to click is one thing, getting people to either buy or register with you is another thing altogether. Seriously, if you target the right crowd and give them what they are exactly looking for - then my friend, we are in business!

Let's come back to topic and visit that website as I have highlited earlier in step 1 and also by checking it out.

Here's what I saw...




Can you see how I saw the headline and thought it was pretty good? The two elements that I thought was pretty cool and hit a home run was that this person emphasized on the reader and not on himself/herself. In fact, the best part of the headline was "spend more time" with your family and friends. I know it's common but this stuff still works.

Though the entire website and pictures was quite generic and non-personal. If I were visiting it I'd think it was a little too professional and 'cold'.

Just be yourself whenever you want to make a website ad copy and write it from your heart. You'll be suprised at the responses you get. I'm still suprised at how people still respond to my webpage and decide to "opt in" no matter how old or ugly my webpage looked.

In closing, you can monitor and watch other keywords and ad copy on the web by doing some homework on what target market you want to go for. My advice is be consistent and just focus on 1 or a few target markets or niches you'd like to attack.

This keeps your goals in check too.


Till next time,

Vern =)
P.S. oh yeah, I'm using a nice software now to automate my entire ad copy monitoring. Have a look and maybe it's what you need to in your business -> AdSpyPro

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